Sacrifices for the Cup

What would you give up for a cup-a-joe?

As reported by The Detroit News online, a recent survey by OnTech Operations, Inc. found what coffee drinkers are willing to sacrifice for a cup of brew. Their results show the following:

• 42% would trade in the morning paper, television, or radio for a cup of joe.
• 20% would swap lunch for coffee.
• 12% give up three hours of sleep for coffee.
• 10% would skip brushing their teeth for a cup

The survey also found that:

• 67% of Americans identify themselves as coffee drinkers.
• Nearly 50% half drink at least one cup every day.
• Men drink more cups per day than women.
• People in the Northeast consume more coffee than drinkers in any other region.
• 33% of of coffee drinkers consider themselves social drinkers, who use coffee breaks as a time to catch up with family and friends.
• Almost 25% like the hot drink because it warms their hands.
• 37% of coffee drinkers ages 18 to 24 drink the caffeine booster to help them accomplish tasks, presumably after a late night out on the town.

OnTech Operations Inc., a manufacturer of self-heating containers, surveyed 1,015 adults by telephone in January.

Happy Valentine's Day from Corporate Essentials

While we're not going to ask you to be our Valentine, we do have two sweet surprises for you today. We hope you'll enjoy the two video clips below; the first is a Valentine's Day greeting, and the second is a video montage of clips from The Office on NBC. Click here to send an email, and let us know what you thought. Have a great day.

Timothy's to introduce two new k-cup teas

Corporate Essentials will soon be carrying two new flavors in tea k-cups from Timothy's World Coffee. The two new flavors are Cranberry Twist Green Tea and Orange Indulgence White Tea, and both will be available in the coming weeks. Check www.DrinkCoffee.com for more information, or send us an email, and we'll let you know when their available.

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CoffeeReview.com rates Java Cafe Colombia Las Hermosas 92

Corporate Essentials' Java Cafe

Colombia Las Hermosas (Medium Roast)

Reviewed: February 2007

Overall Rating: 92 points

• Aroma: 8
• Acidity: 8
• Body: 8
• Flavor: 8
• Aftertaste: 8
• Roast (Agtron): Medium-Light (59/71)
• Origin: Southern Tolima Department, south-central Colombia

Notes: This coffee reflects an ongoing partnership between Reunion Island Coffee and the Las Hermosas Cooperative of small farms in southern Tolima Department of Colombia. In the last two years of the project partnership Reunion Island Coffee has donated funds to build drying beds and a cupping laboratory for the cooperative.

Blind Assessment: Sweet, delicate, floral-toned aroma with hints of lemon and a buttery chocolate. Reveals weight and power in the cup, with a rich acidity with continued floral, lemon and butter notes. Clean, rich finish.

Who should drink it: A classic breakfast cup, sweet but powerfully bright and rich.

To order Java Cafe Colombia Las Hermosas today, click here.