Sacrifices for the Cup

What would you give up for a cup-a-joe?

As reported by The Detroit News online, a recent survey by OnTech Operations, Inc. found what coffee drinkers are willing to sacrifice for a cup of brew. Their results show the following:

• 42% would trade in the morning paper, television, or radio for a cup of joe.
• 20% would swap lunch for coffee.
• 12% give up three hours of sleep for coffee.
• 10% would skip brushing their teeth for a cup

The survey also found that:

• 67% of Americans identify themselves as coffee drinkers.
• Nearly 50% half drink at least one cup every day.
• Men drink more cups per day than women.
• People in the Northeast consume more coffee than drinkers in any other region.
• 33% of of coffee drinkers consider themselves social drinkers, who use coffee breaks as a time to catch up with family and friends.
• Almost 25% like the hot drink because it warms their hands.
• 37% of coffee drinkers ages 18 to 24 drink the caffeine booster to help them accomplish tasks, presumably after a late night out on the town.

OnTech Operations Inc., a manufacturer of self-heating containers, surveyed 1,015 adults by telephone in January.