WSJ Article Spotlights Gourmet Office Coffee

The Wall Street Journal recently published an interesting article about companies upgrading their office coffee in hopes of keeping more employees from taking their coffee breaks at places like Starbucks or Dunkin Donuts.

The piece talked about more and more employers switching to single-serve coffee solutions like the Keurig B300 and the Starbucks interactive-cup brewer.

Here is a portion of the article, as published in the Baltimore Sun on Monday, March 26, 2007:

The coffee break refuses to die.

As more workers flee their cubicles to get a latte fix, the office coffee machine has become a forgotten stepchild. Of people who drink coffee at work, the percentage who drink the in-house brew dropped to 52 percent last year from 64 percent in 2003, according to the National Coffee Association, an industry group.

Now, in hopes of keeping their employees on the premises -- and sparing them the pain of a $4.95-a-day habit -- some companies are trying new measures. First and foremost: upgrading the java...

Click here to read the full article on the Baltimore Sun's website.